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The real shortage isn’t skills. It’s frequency. Every week, when I coach professionals looking for a job change, I see the same pattern. They’re smart, qualified, and experienced, yet something doesn’t connect. Because you don’t attract what you want. You attract what your nervous system is broadcasting. Neuroscience proves it. Before you say a word, […]

Want to make your job search a thousand times easier? After many years of helping candidates navigate the job market, one thing is clear: It’s easy to get swept up, like standing in a storm and losing your direction. When you know where you stand, you can ride the whirlwind of change with purpose. 𝗝𝗼𝗯

No one talks about this part in the hospitality industry. Staffing isn’t the real problem. One chef told me the thing that made him say yes to a job offer. And you need to hear it. He said: “I looked at the faces of the team of my potential employer. That told me everything.” Smiling

Panic hit Fast. Waves smashed the cruise ship hard. Glass shattered. Guests gripped their seats with fear in their eyes. And every single one of them looked straight at us. I was working on a luxury cruise ship then. Weeks before the storm, the Captain drilled one question into us. A question I will never

But after a few messages asking: “Heidi, you always say real power in hiring is the frequency you bring into the room, but how do you actually do that?” The truth is: nobody talks about this. But they should. Because once you understand it, hiring changes forever. Here’s the simple practice: Before every interview, whether

❌ Waiting for CVs to arrive instead of mapping the market ❌ Believing HR generalists can do it all ❌ Dragging on with job ads, hoping for luck I see it again this year. A 5-star hotel spent months posting jobs and waiting. Hundreds of applicants. No results. The role stayed empty. The team cracked

It still shocks me when candidates do this. Today, I ended a job interview in 3 minutes. I asked: “Before we dive in, what stood out about my business/work that made you trust me with your application?” Silence. Then: “Oh, I just sent my CV to different agencies… I only have basic knowledge of what

Because that’s all it takes. A split second. A scroll. A yes or a no. Over 90% of job seekers never try this. But it might be the move that makes someone say: “Stop. Who’s this?” That’s why you need to hear this. Take a moment. Put down your “applicant” hat. Now put on the

We were talking about hiring. Talent. The usual. A trusted client I’ve recruited for many years suddenly leaned back and said: “I know you’re feeling it too… something’s shifting.” He didn’t mean the headlines. Or AI. He meant people. The way we work. The way we live. The way we travel. The real revolution in