No one talks about this part in the hospitality industry.
Staffing isn’t the real problem.
One chef told me the thing that made him say yes to a job offer.
And you need to hear it.
He said: “I looked at the faces of the team of my potential employer.
That told me everything.” Smiling or not, you can feel the frequency instantly.
The atmosphere doesn’t lie. And here’s why it matters:
Biology proves it.
Decisions don’t start in the brain.
They start in the body.
In emotion.
In energy.
Guests feel it the moment they enter too.
A drained team transmits stress.
A pressured team creates tension.
But a team in joy radiates safety, care, and uplift and guests leave transformed.
Every emotion has a measurable frequency.
(Dr. David Hawkins’ Map of Consciousness)
→Fear, stress, shame → low (below 100 Hz)
→Anger, pride → higher but unstable (150–175 Hz)
→Courage, willingness → turning point (200+ Hz)
→ Love, joy, peace, gratitude → the highest (500–700 Hz)
And this is where recruitment comes in.
Because who you hire sets the frequency of your business.
Profit doesn’t start on the balance sheet.
It starts in the body, in the chemistry of a joyful team.
Joy builds health.
Health builds lasting profitability.
And from there flows the atmosphere guests carry home with them.
The hotels that win won’t be the ones with the tallest towers.
They’ll be the ones where guests walk in…
and their hearts literally start to beat differently.
Not philosophy.
Biology you can measure.
The future urges you to know: in hospitality, gold buys the tower.
But only frequency can lift it.